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Shifting values

19 June 2020

The road ahead may be full of surprises

The Coronavirus situation has brought change and unprecedented challenges to our shores, and, as a result, I believe it has also brought the Australian spirit out in full force. As a country we have shown great resilience and the ability to adjust to a new way of life – including how we interact with others, work, buy and even how we choose to move around.

Government restrictions may be easing but community concerns about hygiene and health remain. Consequently, some Australians are re-evaluating how they plan to travel from A to B.

Results of a recent carsales.com survey suggest that car ownership may see a spike, as people become less comfortable with the idea of public transport and ride-share services post-Coronavirus. Of almost 3000 Australians surveyed, 45 percent of non-car owners admitted their primary transport preferences had changed. Additionally, 38 percent of non-car owners were ‘definitely’ likely to consider buying.

But it’s not only motorists rethinking their options, dealers – just like auto businesses across the country – are taking a holistic view of the situation and adapting in order to provide the best, safest service possible.

Owning a car was once seen as a symbol of freedom and wealth for many Australians, although in recent years there has been a value shift with the emergence of subscription services and a ‘convenience is king’ mentality. However, it does seem like Australians may be seriously reconsidering. It will be interesting what other societal changes begin to reveal themselves, and how it will shape Australia into the future.


Words: VACC CEO, Geoff Gwilym. As featured in the Herald Sun 19 June 2020.

Share your thoughts! E: ceo@vacc.com.au

 

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