As part of its community awareness campaign, Auto is open, the Chamber is reaching out to motorists across Victoria and Tasmania with a television advertisement featuring member businesses.
The Auto is open initiative includes a five-week TV advertising campaign across Channel 10, Channel 9, Channel 7 (and their digital stations), along with regional channels, reaching 100 percent of the available audience.
Other Auto is open campaign elements include:
Launched in response to motorist confusion and member frustration in regard to government restrictions and industry, the initiative makes automotive's position clear to motorists. While the Chamber supports all measures put in place to protect Australians, it has proved necessary for the automotive industry to make it clear that they are open for business.