Peeling back that famous orange sign
Some people think the Victorian Automobile Chamber of Commerce is a regulator or part of a government service. This is understandable. Given its branding has been around for over 100 years and many people see VACC’s ‘accreditation’ signs, they assume the association has more of a policing role in the industry.
In reality, VACC is an employer association dedicated to advocating for the best possible policy position for the automotive industry. This includes dealerships, independent mechanics, panel beaters and many specialist operations, like tyre retailing and engine reconditioning.
VACC spends a lot of time talking to the government and preparing policy documents that help inform governments and regulators about the industry and the potential effects of any proposed policies.
A large part of the industry is made up of small businesses, so it doesn’t take much for government intervention to have a profound impact on ‘mum and dad’ operations. Big businesses can be badly impacted as well.
It’s VACC’s job, on behalf of its more than 5000 business members, to ensure any policy movements are balanced and don’t negatively impact the industry.
Many things VACC achieves for its members have a positive knock-on effect for consumers: things like being able to pay vehicle registration fees in installments.
VACC is the voice of the automotive industry, ensuring business owners are heard by politicians and regulators.
While we live in a world of individualism, sometimes a collective voice can’t be beaten when it’s time to get something done.
Words: VACC CEO, Geoff Gwilym. As featured in the Herald Sun 3 January 2020.
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