Will you have a V6 or V8 with that?
One new thing I tried out, with great success, in the heart of lockdown was home-delivered food. Not just take-away meals, although there was a bit of that. I’m talking about items like organic veggies and top-shelf pantry goods from small start-ups who either make/grow the items or aggregate the best from local producers.
Of course, most of these things have been, and remain, available through traditional bricks and mortar stores, and long may that continue. But shopping online has brought the best of the world to my door, and I’m pretty sure I won’t go back to ‘normal’ when COVID-19 is behind us.
Businesses big and small are aware of our changing buying habits and this has forced many vendors to up their online game. The auto industry is right there in the mix.
Many car, motorcycle, commercial vehicle, and farm machinery dealers are now offering ‘click and collect’ services, whereby consumers can look for deals online, specify their vehicles, pay, and then take up contactless delivery. It’s a system that is likely to not only remain in place once we all ‘get back to business’, but it is going to grow.
It’s another example of ‘being where buyers want to be’.
Many shoppers will be wanting to return to dealerships, pace the showroom, sit in the vehicles, and colour-match the upholstery, while talking to the staff about what’s best for them.
For others, buying a vehicle in the future will be a remote experience, but one that’s just as satisfying.
Words: VACC CEO, Geoff Gwilym. As featured in the Herald Sun 2 October 2020.
Share your thoughts! E: email@example.com