Essential Event for Victorian LMCTs: Revolutionising Online Classifieds
For over two decades, Licensed Motor Car Trader (LMCT) members have urged VACC to explore online classified models, seeking the most contemporary and cost-effective solutions. The rise of online platforms has dramatically transformed how LMCTs reach mass audiences, while consumer buying behaviour has evolved significantly.
Today's digital-savvy consumers have new expectations about how they consume information online.
Throughout this period, LMCTs have been mindful of their expenditure, aiming for positive outcomes. A common concern among LMCTs is that online classifieds providers sometimes earn more from a vehicle sale than the traders themselves.
VACC and LMCT Executive Committees' Approach
In response to these industry changes driven by technology, consumer behaviour, and dealer innovation, the VACC LMCT Executive Committees have partnered with CarBee and AutoGrab. These companies will host a special LMCT session to explore the latest in technology and data, presenting exciting opportunities for the industry and individual dealerships.
Event Details:
- Date: Tuesday, 23 July at 2:30 PM
- Location: VACC House (Level 3), 650 Victoria Street, North Melbourne
This event is open to all LMCTs, including new car, truck, motorcycle, and farm machinery dealers, as well as independent used car traders. Please note that there will be no online attendance option available.
About CarBee
CarBee is an innovative app set to launch in Australia, designed and developed by local industry experts and dealers. This game-changing platform aims to revolutionize automotive advertising by leveraging the latest technology to connect consumers with dealers seamlessly. It promises better outcomes for dealers and an immersive new experience for consumers. The cross-generational innovation and application of the CarBee app are remarkable.
About AutoGrab
AutoGrab leads the automotive data revolution with a clear mission to redefine automotive intelligence. By providing dealerships, businesses, and individuals with unparalleled insights, AutoGrab empowers LMCTs to make informed decisions and maintain a competitive edge. Many LMCT members may be familiar with AutoGrab's innovation through their collaboration with AADA on the market-leading AADA Automotive Insights Report.
Presenters
VACC and its LMCT Divisions are pleased to welcome:
- Michael Holmes: CEO of CarBee (formerly Executive Director of Car Sales)
- Saxon Odgers: Chief Commercial Officer of AutoGrab
They will share insights into their products and discuss how dealers can leverage data and technology to better connect with today's consumers as part of their business strategy.
Who Should Attend?
We recommend sending key personnel from your dealership, including:
- Dealer Principal
- New and Used Car Manager
- Marketing Team
- CFO
If you aim to increase sales of cars, motorcycles, or trucks using cutting-edge products and identify opportunities and efficiencies with the CarBee product, these key dealership departments must attend.