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Marketing your business online

Marketing is a key element to the success of any business. You may be amazing at what you do, however if the public doesn’t know that you exist how do you get people through the door?

VACC has put together some tips and hints on how you can market your automotive business to help you grow and strengthen your position in the market place. We guide you through some key marketing opportunities that can help get more business through your door. This post will discuss online marketing tools.

Websites

Having a website for your business is fundamental in this environment as we all spend so much time online. A great website will sell your business and enhance your position in the market place.

A successful website starts with high quality photos and videos that showcase your business. Your website could be the first touch point for a potential customer so always ensure it is up to date with your correct contact details and trading hours. To help keep your website current your content needs to be engaging and directed towards a positive customer experience.

OurAuto digital can help you to create an amazing website for your business, click here to find out more.

These days most businesses have one or more social media pages, this is a great way of getting in front of customers consistently, at low cost. Social media does take time to prepare, so think about and plan how often you and your employees can add content to your social media platforms to keep your business relevant.

There are other online tools that are available for businesses to take advantage of, Google Adword campaigns or social media advertising (Facebook ads), can be effective for a business if they are used well.

Employ a professional online marketer when you first start your online profile for your business, to ensure you create effective campaigns that will not blow the budget. To view more information on social media, click here

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