Motorists protected from misleading fuel pricing under new regulations

Melbourne, 22 February – Victorian motorists will have price-certainty when shopping for fuel at service stations
across the state thanks to new legislation proposed by the Andrews Government. 

Under new laws to take effect from December, misleading ‘discounted’ fuel prices prominently displayed on service
station fuel price boards will be banned. 

Currently the ‘discounts’ offered at supermarket-operated outlets are conditional on motorists also having specific
shopper dockets. Often, the first time motorists are alerted to the actual price is when they are paying for their purchase. 

“VACC welcomes this announcement made by Minister for Consumer Affairs, Jane Garrett, and congratulates
the Andrews Government for a far-sighted initiative that will better protect millions of Victorians,” VACC
Executive Director, Geoff Gwilym, said. 

“The new regulations will remove current confusion and ensure clarity for Victorian motorists when filling up at all
service stations across this state. Now consumers will know exactly how much they are paying at the pump.” 

The Andrews Government announcement also creates a level playing field for all service station operators across
Victoria and allows independent fuel retailers to compete for business, said Mr Gwilym. 

“Independent fuel retailers will now be able to compete fairly on advertised fuel prices. Having this competition in
the fuel retail market is great for motorists and will keep the supermarket operators on their toes.” 

Key stakeholders have until 30 May to review the new regulations. The new system takes effect on 1 December
and brings Victoria in line with New South Wales and South Australia.

VACC is Victoria’s peak automotive industry body representing more than 5,000 small automotive businesses.

For interviews and comments

Head of Marketing, Media, Communications & Publications
David Dowsey
P: 03 9829 1247
M: 0419 361 122
E: ddowsey@vacc.com.au


VACC Executive Director, Geoff Gwilym PDF Release
VACC Executive Director, Geoff Gwilym, says consumers will find the new price boards less confusing